With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

Based on Friday’s grosses, Weekend #34 of 2013 looks like an okay $91 million for the top 12 films, even with the average for the same weekend the last few years but up from last year’s comparable weekend. Opening at 1,548 theaters Friday, The World’s End from Focus/Universal grossed $3.5 million Friday and is on track for […]

Not the disaster we expected, the 25th weekend of 2012 is looking like $158 million for the Top 12 films Friday-Sunday, down 7% from this weekend last year and down 10% from a more normal third weekend in June.  Brave is on track to open solidly (about $7 million more than forecast for the weekend), […]

Based on Friday’s grosses, Weekend #44 of 2013 looks like $116 million for the top 12 films, down 3% from the same weekend’s average in recent years. Opening at 3,407 theaters Friday, Ender’s Game from Lionsgate/Summit grossed $9.9 million Friday and is on track for a $28.0 million opening weekend (very close to the $28.5 million ShowbuzzDaily forecast). The […]

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year.  The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]

Based on Friday’s grosses, weekend #52 of 2014 looks like $192 million for the top 12 films Friday-Sunday, up +21% from the norm for this weekend ($158 million) and up +6% from the same weekend last year.   Opening at 3,131 theaters Thursday, Unbroken from Universal is on track for a $32.3 million opening three-day weekend (well above […]

Based on Friday’s grosses, Weekend #30 of 2013 looks like a decent $159 million for the top 12 films, comfortably above the same weekend the last few years. The Wolverine is way off our projected opening but still but still the best opening in recent years for a weekend that often is filled with clunkers. […]