Based on Friday’s grosses, weekend #37 of 2014 looks like $78 million for the top 12 films Friday-Sunday, 6% below the norm for this weekend ($83 million) and better than we forecast. Opening at 2,175 theaters, No Good Deed from Sony/Screen Gems grossed $8.8 million Friday and is on track for a $24.7 million opening three-day weekend (well above our $16.0 […]

  A piece of beloved genre IP that gets rave reviews is hard to beat, and the newest iteration of HALLOWEEN (Blumhouse/Miramax/Universal) is headed toward a huge opening.  Preliminary numbers at Deadline put Friday at $33M ($7.7M from Thursday night), and even allowing for the typical front-loading of sequels and horror movies, that should mean […]

>Green Lantern and Mr Popper’s Penguins both come in at forecast, while weekend is down 23% from last year.Green Lantern opened with $21.4 million on Friday, and it looks like the Ryan Reynolds film will gross $56 million from Friday-Sunday.  The film is headed for $156 million in North America when it crosses the finish […]

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M.  That should give it a $21M 3-day weekend and around $30M since opening day.  A $70M […]

> The third weekend of 2012 is better than the same weekend last year, but it’s a fairly mediocre weekend looking at a broader historical context.  Underworld Awakening is leading the charge at #1, but Red Tails is not too far behind.    Underworld Awakening is coming in just under forecast, pulling in $9.4 million […]

Based on Friday’s grosses, weekend #34 of 2014 looks like $103 million for the top 12 films Friday-Sunday, somewhat below our forecast ($111 million) but still 21% above the norm for this weekend ($86 million). Opening at 2,907 theaters, If I Stay from Warner Brothers grossed $6.8 million Friday and is on track for a $17.0 million […]

> The ninth weekend of 2012 is another good one, running 13% ahead of last year’s same weekend and 9% ahead of the multi-year average for this weekend.  This is the fourth weekend in a row that 2012 volume beats both the easy target of last year’s depressed levels as well as the more difficult […]

>Holy Smurfs!  The Smurfs will exceed their estimate and Cowboys & Aliens is falling short of its prediction enough to put the two films on a course for a photo-finish at the end of the weekend.  Both films look like they will open around $36 million.  Crazy, Stupid, Love looks like $18.5 million, somewhat ahead of […]