Both of the weekend’s major openings cost too much for the amount they’re currently earning. MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night). That suggests a $25-27M weekend, which would be an even […]
JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level. That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history. But tonight it’s […]
ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo. The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday. Aladdin wasn’t cheap, […]
GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night). Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]
> DreamWorks’ Puss In Boots is opening at a solid #1 but below its forecast. Paranormal Activity 3 is sporting a 65% decline in its second weekend (just under $20 million for the weekend), but it has nonetheless been upgraded to a $119 million final domestic estimate thanks to solid midweek business. In Time and […]
Based on Friday’s grosses, weekend #35 of 2014 looks like $84 million for the top 12 films Friday-Sunday, 1% below the norm for this weekend ($85 million). Opening at 2,639 theaters, As Above/So Below from Universal grossed $3.2 million Friday and is on track for a $9.3 million opening three-day weekend (somewhat below our $10.5 million […]
It’s shaping up to be a close race at the box office this weekend, and with the result likely to come down to performance on Sunday, we may not know the winner for sure until final numbers are issued on Monday. HIDDEN FIGURES (20th) was the clear winner on Friday, with preliminary numbers at […]
Based on Friday’s grosses, weekend #17 of 2014 looks like $102 million for the top 12 films Friday-Sunday, better than the disaster of a weekend this time last year but still 6% below the norm for this weekend over the last several years. Opening at 3,204 theaters Friday, The Other Woman from Fox grossed $9.3 million Friday, […]