THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony), an expensive action movie in a month that doesn’t often feature them, and toplining the potent combo of Denzel Washington and Chris Pratt, is starting off moderately well but not exceptionally.  Preliminary numbers at Deadline have its opening day at $13M (including $1.75M from Thursday night), slightly ahead of […]

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

> Paranormal Activity 3 is THE story at the nation’s theaters this weekend.  An opening weekend of almost $52 million (with almost $26 million in the bank Friday), blasting past Paranormal Activity 2’s $41 million opening weekend this time last year.  And yet the weekend overall is down from last year.  Blame two incredibly lame […]

Despite the horrific murders in Aurora, Colorado at the midnight showing of The Dark Knight Rises, business remained quite strong in the nation’s movie theaters throughout Friday.  The 29th weekend of 2012 is looking like $242 million for the Top 12 films Friday-Sunday, up close to 50% from the multi-year average for this weekend.  Of […]

Based on Friday’s grosses, Weekend #7 of 2013 is not as bad as the last few weeks: $123 million for the top 12 films during the traditional Friday-Sunday period of this holiday weekend (only 4% behind the pace for the same weekend the last few years).         Opening at 3,552 theaters Thursday […]

Based on Friday’s grosses, Weekend #39 of 2013 looks like an okay $98 million for the top 12 films, up 5% from the average for the same weekend the past few years. Opening at 4,001 theaters Friday, Cloudy with a Chance of Meatballs 2 from Sony grossed $9.3 million Friday and is on track for a $35.5 million […]

Based on Friday’s grosses, weekend #19 of 2014 looks like $127 million for the top 12 films Friday-Sunday, down 10% from the norm for this weekend (somewhat better than we expected due to the impressive strength of Neighbors).   Opening at 3,279 theaters, Neighbors from Universal grossed $19.6 million Friday, putting the film on track for a $49.7 […]