How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M.  The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

> The 11th weekend of 2012 is looking to be very normal for the third weekend of March: $101 million for the Top 12 films, down 2% from the same weekend in 2011 and down the same amount from the weekend’s multi-year average.  21 Jump Street opened even better than expected and The Lorax continues […]

>Rise of the Planet of the Apes will finish the weekend at #1 with an estimated $51 million at this point, significantly above the ShowBuzzDaily forecast.  In contrast, Universal’s The Change-Up is struggling, missing a much lower estimate.  The holdovers are showing mostly acceptable declines except for Cowboys & Aliens.  Overall, the weekend is up 24% versus […]

Another strong weekend at the box office: this weekend is looking like it will be over 50% higher than comparable weekends in recent years (improving from the +18% weekend last week).      Taken 2 from 20th Century Fox opened with a very good $18.6 million Friday and is on pace for $50.0 million Friday-Sunday.   […]

Based on Friday’s grosses, Weekend #18 of 2013 kicks of the summer with a very solid $203 million for the top 12 films, below the Avengers-fueled same weekend last year but above the four-year average for this weekend.    Disney is very happy to have Marvel and its films now in its orbit: three years […]

Based on Friday’s grosses, Weekend #50 of 2013 looks like $144 million for the top 12 films from Friday-Sunday, not as strong as we had forecast but still up double digits in terms of percent increase over comparable weekends the past several years.   Opening at 3,903 theaters Friday, The Hobbit: The Desolation of Smaug from Warner Brothers […]

Based on Friday’s grosses, weekend #9 of 2015 looks like $86 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend and the first down weekend since January 9-11.   Opening at 3,323 theaters Friday, Focus from Warner Brothers is on track for a $18.5 million opening three-day weekend (somewhat below our […]