> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one.  It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight:  New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]

  It’s been 7 weeks since Christopher Robin arrived for the family audience, and THE HOUSE WITH A CLOCK IN ITS WALLS (Universal) took advantage of that drought with a $7.7M opening day according to early numbers at Deadline, which should give it a $24M weekend.  House had a moderate production budget and a marketing […]

  Hollywood continued to have box office gifts to unwrap on the day after Christmas. WIDE RELEASE:  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) gained 19% from Christmas Day on Friday to $15.7M, putting it back in first place, which it will probably hold for the 3-day weekend.  That 19% increase is […]

> The Martin Luther King holiday weekend, a relatively small one for Hollywood because many people work on Monday, begins. UNIVERSAL: The studio made the fairly extraordinary decision to sit out the holiday movie season entirely, presumably because they didn’t think any of their product could compete.  They did, however, spend a lot of money […]

  Friday’s boxoffice was like The Good, The Bad & The Ugly–except without the “good.” OPENINGS:  All the stunt casting in the world couldn’t make anyone want to see ROCK OF AGES (Warners).  The anemic $5.4M opening day was low even by the standards of Broadway adaptations, and there’s no reason to expect a lift […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

> The holiday movie season is not off to a roaring start. BREAKING DAWN PART 1:  The giant franchise will of course win Thanksgiving weekend.  But its $12.5M Wednesday gross was down 12% from what New Moon did on the day before Thanksgiving in 2009, which suggests a 5-day weekend that might be at $58M […]

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]