None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will. The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday. Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]
Following on the heels of La La Land and A Star Is Born, BOHEMIAN RHAPSODY (Regency/20th) is underscoring the vitality of the adult-oriented musical genre. According to preliminary numbers at Deadline, it had a $19.2M Friday (including $3.9M from Thursday night), and although some Queen-fan frontloading is possible, it could have a $52M weekend, […]
OPENINGS: With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much. The day fell a bit below the openings for Godzilla ($38.4M) and Captain America: The Winter Soldier ($36.9M), but above The Amazing Spider-Man 2 ($35.2M). (On their 2d […]
OPENINGS: ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]
OPENINGS: TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]
The major studios didn’t try to seriously challenge HALLOWEEN (Blumhouse/Miramax/Universal) on its titular weekend, and despite a 69% Friday-to-Friday drop to $10.3M according to preliminary numbers at Deadline, it will easily win its 2nd weekend with around $33M. At this rate, it could top $175M in the US, which would put it neck-and-neck with […]
CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed. Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night). That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]
DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend. Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday. That’s still on the low side for the […]