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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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EARLY FRIDAY BOX OFFICE: “Bohemian Rhapsody” Rocks, “Nutcracker” & “Nobody’s Fool” Sag

Posted November 3, 2018 by Mitch Salem

  Following on the heels of La La Land and A Star Is Born, BOHEMIAN RHAPSODY (Regency/20th) is underscoring the vitality of the adult-oriented musical genre.  According to preliminary numbers at Deadline, it had a $19.2M Friday (including $3.9M from Thursday night), and although some Queen-fan frontloading is possible, it could have a $52M weekend, […]

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Behind the Friday Box Office – 5/23/14

Posted May 24, 2014 by Mitch Salem

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain America: The Winter Soldier ($36.9M), but above The Amazing Spider-Man 2 ($35.2M).  (On their 2d […]

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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

Posted January 12, 2013 by Mitch Salem

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its way to $25-27M for the weekend. It’s a massive embarrassment for GANGSTER SQUAD (Warners) that it was beaten by the […]

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Behind the Friday Box Office – 8/8/14

Posted August 9, 2014 by Mitch Salem

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]

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EARLY FRIDAY BOX OFFICE: “Halloween” Slashes “Hunter Killer,” “Mid90s”

Posted October 27, 2018 by Mitch Salem

  The major studios didn’t try to seriously challenge HALLOWEEN (Blumhouse/Miramax/Universal) on its titular weekend, and despite a 69% Friday-to-Friday drop to $10.3M according to preliminary numbers at Deadline, it will easily win its 2nd weekend with around $33M.  At this rate, it could top $175M in the US, which would put it neck-and-neck with […]

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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

Posted March 9, 2019 by Mitch Salem

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

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EARLY FRIDAY BOX OFFICE: “Despicable Me 3″” Takes Holiday Weekend, “Baby Driver” A Sleeper, “The House” Burns Down

Posted July 1, 2017 by Mitch Salem

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

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