> RISE OF THE PLANET OF THE APES has a slew of positives going for it commercially:  the reportedly fairly low $93M production cost, the month of August ahead with its limited competition, strong support from an older audience that doesn’t flock to theatres on opening weekend, a genre and emphasis on visuals that should […]

> We’ll see if SUPER 8 gets to $40M, but in any case Paramount has done the season’s best job of managing expectations.  Considering that they’ve been throwing millions into promoting the movie since the Super Bowl, the idea that the lowest action opening of the summer is somehow good news is a beautiful piece […]

  It’s been 7 weeks since Christopher Robin arrived for the family audience, and THE HOUSE WITH A CLOCK IN ITS WALLS (Universal) took advantage of that drought with a $7.7M opening day according to early numbers at Deadline, which should give it a $24M weekend.  House had a moderate production budget and a marketing […]

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last weekend’s Mother’s Day, Darkness will be hard-pressed to match in 4 days (plus Wednesday night screenings) the $79.2M that […]

  CARS 3 (Pixar/Disney) will have a strong Fathers Day, which in turn will make its weekend multiple look good, but it’s off to a disappointing start.  In preliminary numbers at Deadline, its opening day is pegged at $19.1M (including $2.8M from Thursday night), down 25% from the first day of 2011’s Cars 2 ($25.7M), […]

> Navy SEALs shoot up the Friday boxoffice. OPENINGS:  The very aggressive marketing for ACT OF VALOR (Relativity) made it seem like it was a patriotic duty to see the film, and successfully hid the fact that it’s mostly a sub-par B action movie.  The question now is whether its quality will catch up with […]

  Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]