> Moral of the weekend:  If you’re going to spend $250M+ on a movie, check first whether anyone wants to see it. OPENINGS:  With a probable $27-28M opening, just how big a flop is JOHN CARTER (Disney) going to be?  Hard to tell until full weekend and international numbers are in.  But its sheer cost–probably […]

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% from last Friday to $30.3M, a worse drop than the parallel days for The Avengers (-64%) and Black Panther […]

> Apart from the usual hosannas to THE HELP’s remarkable staying power, there’s not much to be said about this weekend’s wide releases.  APOLLO 18 and SHARK NIGHT are both flops that will be hard-pressed to gross enough to pay for their marketing.  THE DEBT is a bit more of a question mark, because of […]

  The occasional piece of youth-oriented counterprogramming aside, the studios don’t bring out their big guns for Super Bowl Weekend, since Sunday is destined to be deflated.  Even by those standards, though, this is looking like a dim few days. The decision to hold the Coen Brothers’ star-studded HAIL, CAESAR! (Universal) out of 2015 awards […]

  ANNABELLE: CREATION (New Line/Warners) will easily take the weekend.  According to preliminary numbers at Deadline, opening day was $15.1M, slightly below the $15.5M for 2014’s original Annabelle, but Creation is much more frontloaded, with $4M from Thursday night, almost double the $2.1M for Annabelle.  That suggests a lower weekend multiple than Annabelle‘s 2.4, and […]

> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one.  It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight:  New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]

> The post-Thanksgiving weekend is usually brutal, and this year is no exception. BREAKING DAWN PART 1:  The likely 60% drop from last weekend is as expected for this very front-loaded series.  Right now the film is running $9M below New Moon‘s 2009 total at the same point in its run, but Breaking Dawn 1 […]

> It’s good that the weekend’s total will beat last year’s awful group of Get Him To the Greek, Killers, Prince of Persia and Sex & the City 2, but on a picture-by-picture basis, the news is a lot less pleasant: X-MEN:  FIRST CLASS is headed for the lowest opening of any picture in its […]