> It’s good that the weekend’s total will beat last year’s awful group of Get Him To the Greek, Killers, Prince of Persia and Sex & the City 2, but on a picture-by-picture basis, the news is a lot less pleasant: X-MEN:  FIRST CLASS is headed for the lowest opening of any picture in its […]

  THE UPSIDE (STX/Lantern) survived the wreckage of the Weinstein Company bankruptcy, and found an opening between the end of the holiday movie season and next week’s MLK weekend, poking through with what preliminary numbers at Deadline put at a Friday-winning $7M (including $1.1M from Thursday night).  That should propel it to a weekend win […]

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furious 6) and then a lot of films that will be happy to hit breakeven. OPENINGS:  Expectations were low […]

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the month (currently held by I Am Legend with $77.2M), but it’s worth noting that its number isn’t very much higher […]

  OPENINGS:  IRON MAN 3 (Disney) was exactly where it was expected to be, its $68.3M US opening day (the 8th largest ever) considerably higher than Iron Man 2‘s $51.2M, but not quite in a league with The Avengers’ $80.8M.  That should mean a $170M-ish weekend.  Meanwhile, Iron 3 has made a spectacular $388.3M internationally […]

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (including worldwide marketing), $50M in the US will barely make a dent, meaning that the movie will need to […]

> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT:  The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it all worked:  the picture should gross at least $30M in its opening weekend, and with a $1M production […]