The negligible horror cheapie INCARNATE (High Top/Blumhouse/Universal) is the only new wide opening of the post-Thanksgiving weekend, and with just $800K on Friday according to preliminary numbers at Deadline and a weekend that may not break $2M, even the ultra-low budget Blumhouse division may not be able to find any shred of profit from […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

> It’s good that the weekend’s total will beat last year’s awful group of Get Him To the Greek, Killers, Prince of Persia and Sex & the City 2, but on a picture-by-picture basis, the news is a lot less pleasant: X-MEN:  FIRST CLASS is headed for the lowest opening of any picture in its […]

> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT:  The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it all worked:  the picture should gross at least $30M in its opening weekend, and with a $1M production […]

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketing) and probably won’t make much more than $10M for the weekend, based on its $3.5M Friday.  This, sadly, is why […]

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their Friday openings.  So MONSTERS UNIVERSITY (Disney/Pixar) is likely headed to a $75-78M weekend after a $30.5M Friday, slightly less than anticipated.  That’s still Pixar’s 2d-best opening ever (behind […]

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems/Sony) barely missed 1st place with $13M on Friday, beaten by $30K, but it’s off to an impressive start, especially when […]