OPENINGS: None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres. It made $458K on Friday, and probably won’t get much past $1M for the weekend, not enough to pay even for its very limited costs. HOLDOVERS: Instead, for the […]
The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy. But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]
Franchises have been dropping like flies this year, but one brand name that still works is Marvel. Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend. As the kick-off to a […]
OPENINGS: The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to be more front-loaded. A $200M US total would be more than 10% up from Thor‘s $181M. Where […]
Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended. Catching Fire should set a slew of milestones tomorrow, including the best 3-day and 5-day Thanksgiving weekends ever, and very possibly the #2 second weekend of all […]
The bulk of the week’s openings arrived on Wednesday, and as usual for this weekend they were led by a Disney family attraction. This year it was COCO (Pixar/Disney), which was more or less on target at $13.2M, down 15% from last year’s Moana and its $15.5M opening day. That suggests the 5-day weekend […]
Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday. Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day. That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]
OPENINGS: When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that might start big but would drop heavily in its second weekend. Then Gravity happened, and suddenly Captain Phillips […]