The failure of ALLEGIANT (Summit/Lionsgate) puts its studio in an unusually awkward position. Even though Lionsgate may be able to put the 3rd Divergent movie on its books as a profit (most of the international rights were pre-sold, providing revenues that can off-set the oncoming US losses), the economics are going to get much […]
No authoritative boxoffice figures will be available until Sunday or Monday, as the studios would prefer that they not be associated with financial issues this weekend. Although–properly–the focus of the stories on the senseless tragedy in Colorado has been on the madman who committed the actions, the studios are in a somewhat precarious position […]
A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have. According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday night). But the general front-loadedness of new openings, combined with the likely dim word of mouth here […]
> Hollywood, like teen girls before a Twilight opening, counts the hours until THE AVENGERS arrives. OPENINGS: Universal badly miscalculated when it scheduled THE FIVE-YEAR ENGAGEMENT for a weekend when Think Like A Man and The Lucky One were both available for the romance market. The movie was moderately budgeted (although it had a substantial […]
There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases. According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its crown with a $6.3M Friday. That was down 67% from last week’s holiday Friday, better than the drops for Moana (70%) […]
Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay away, and that was the case this year. The only wide opening was the low-budget horror flick WINCHESTER (CBS/Lionsgate), […]
Bond is Boxoffice. Big boxoffice. OPENINGS: SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day for Quantum of Solace in 2008. But that spread should get wider over the weekend, as mediocre word-of-mouth gave Solace only a 2.5x multiplier for […]
The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal). It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M. That’s not much on […]