Articles

Behind the Friday Box Office – 12/5/14

Posted December 6, 2014 by Mitch Salem

  OPENINGS:  None, really, although you could stretch and include THE PYRAMID (20th), an ultra-low budget, barely-marketed “found-footage” horror item that opened at just 589 theatres.  It made $458K on Friday, and probably won’t get much past $1M for the weekend, not enough to pay even for its very limited costs. HOLDOVERS:  Instead, for the […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

Posted July 16, 2016 by Mitch Salem

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: Marvel On Top Again With “Dr Strange,” “Trolls” Solid

Posted November 4, 2016 by Mitch Salem

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 11/8/13

Posted November 9, 2013 by Mitch Salem

  OPENINGS:  The $31.6M first day for THOR: THE DARK WORLD (Disney) was about 24% higher than the $25.5M opening for the first Thor, an increment likely to reduce as the movie’s run continues, since sequels tend to be more front-loaded.  A $200M US total would be more than 10% up from Thor‘s $181M.  Where […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 11/29/13

Posted November 30, 2013 by Mitch Salem

  Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended.  Catching Fire should set a slew of milestones tomorrow, including the best 3-day and 5-day Thanksgiving weekends ever, and very possibly the #2 second weekend of all […]

Full Story »

Articles

Early Thanksgiving Box Office: “Coco” Strong, “Justice League” Struggles, “Roman J Israel” Slow, “Wonder” Solid

Posted November 23, 2017 by Mitch Salem

  The bulk of the week’s openings arrived on Wednesday, and as usual for this weekend they were led by a Disney family attraction.  This year it was COCO (Pixar/Disney), which was more or less on target at $13.2M, down 15% from last year’s Moana and its $15.5M opening day.  That suggests the 5-day weekend […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Fate” Slows But Outraces “Unforgettable,” “The Promise,” and the Rest

Posted April 22, 2017 by Mitch Salem

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 10/11/13

Posted October 12, 2013 by Mitch Salem

  OPENINGS:  When CAPTAIN PHILLIPS (Sony) chose this weekend to open, it must have seemed like the perfect spot for a #1 ranking, with no direct competition and the previous week’s new title a sci-fi movie that might start big but would drop heavily in its second weekend.  Then Gravity happened, and suddenly Captain Phillips […]

Full Story »