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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

Posted June 22, 2013 by Mitch Salem

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their Friday openings.  So MONSTERS UNIVERSITY (Disney/Pixar) is likely headed to a $75-78M weekend after a $30.5M Friday, slightly less than anticipated.  That’s still Pixar’s 2d-best opening ever (behind […]

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Behind the Friday Box Office – 2/14/14

Posted February 15, 2014 by Mitch Salem

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems/Sony) barely missed 1st place with $13M on Friday, beaten by $30K, but it’s off to an impressive start, especially when […]

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Behind the Friday Box Office – 10/17/14

Posted October 18, 2014 by Mitch Salem

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a box office total of $75M probable in the US, the movie will need overseas strength to hit profit, and luckily Brad […]

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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

Posted June 25, 2016 by Mitch Salem

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

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EARLY FRIDAY BOX OFFICE: “Logan” Huge, But “Get Out” Holds & “The Shack” Solid

Posted March 4, 2017 by Mitch Salem

  This weekend was expected to belong to LOGAN (TSG/20th), and the R-rated, critically acclaimed superhero drama is delivering in a big way.  Preliminary numbers at Deadline have opening day at $32M (including $8.5M from Thursday night), about 2/3 of Deadpool‘s first day, which was itself boosted by a 4-day holiday weekend.  Among R-rated action […]

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EARLY FRIDAY BOX OFFICE: “Jigsaw” Doesn’t Scare, “Thank You For Your Service” & “Suburbicon” Flop

Posted October 28, 2017 by Mitch Salem

  Rebooting an aged horror franchise can be tough.  Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start.  Preliminary numbers at Deadline have opening day at $7.5M, much lower than the $10.7M for Saw 3D, the last […]

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EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

Posted July 14, 2018 by Mitch Salem

  HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) continues to be a solid mid-level franchise.  Preliminary numbers at Deadline have the opening day box office at $16.3M, the best of the trio, although it’s a bit misleading to compare that with the $11M Friday for the first Transylvania and the $13.3M for the second, since […]

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EARLY FRIDAY BOX OFFICE: “Endgame” Stays Huge, “Long Shot” So-So, “The Intruder” OK, “UglyDolls” Dim

Posted May 4, 2019 by Mitch Salem

  After AVENGERS: ENDGAME (Marvel/Disney) torched the record books last weekend, the remaining question was whether it would have the stamina to challenge the biggest records of them all, The Force Awakens in the US ($936.7M) and Avatar worldwide ($2.79B).  It’s not clear after Friday whether this weekend will answer that in a definitive way.  […]

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