Articles

BEHIND THE FRIDAY BOXOFFICE – 5/10/13

Posted May 11, 2013 by Mitch Salem

    OPENINGS:  THE GREAT GATSBY (Warners) opened about as well as Warners could have hoped with a $19.8M Friday (including Thursday night).  Mothers Day is traditionally a big ticketselling day, especially for female-skewing films, and that should cushion the weekend to perhaps $55M despite bad reviews and unimpressive exit poll results, although there’s still […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 12/27/13

Posted December 28, 2013 by Mitch Salem

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sure whether to call a black comedy or a drama, that’s still a fine result, and the film is likely to earn $50M+ […]

Full Story »

Articles

Behind the Friday Box Office – 8/29/14

Posted August 30, 2014 by Mitch Salem

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the 4-day holiday, which will likely give it $20M at best for its entire US theatrical run.  Those […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: All Lions & Tigers & Bears As “Jungle Book” Devours “Keanu,” “Mother’s Day”

Posted April 30, 2016 by Mitch Salem

  With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: MLK Weekend Goes Splat For “Patriots Day,” “Live By Night,” “Monster Trucks” and More

Posted January 14, 2017 by Mitch Salem

  Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: The End of Summer

Posted September 2, 2017 by Mitch Salem

  All this summer’s box office needed for burial was a shovel, and Hollywood provided that with a Labor Day line-up devoid of any genuinely wide new releases.  The result is going to be ugly, except for a few hardy holdovers. The widest release of the weekend isn’t new at all:  it’s the one-week 901-theatre […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Solo” Fades, “Adrift” Becalmed, “Upgrade” OK, “Action Point” Splatters

Posted June 2, 2018 by Mitch Salem

  There’s usually a box office hangover after a holiday weekend opening, but the Friday-to-Friday drop for SOLO (Lucasfilm/Disney) was particularly sour, down 77% to $8M in preliminary numbers at Deadline, compared to the 73% for last year’s Pirates of the Caribbean V, and 74% for X-Men: Days of Future Past.  In fact, it was […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

Posted March 16, 2019 by Mitch Salem

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at Deadline, the Friday-to-Friday drop was 70% (to $18.8M), which sounds like a lot, but is fairly standard for the genre.  […]

Full Story »