> The irony of the new DreamWorks/Disney is that thus far, their big “event” spectaculars have done only modest business–I Am Number Four opened with $19.5M and ended up with $55M domestically, and REAL STEEL might do about 25-30% better–while their “little” picture THE HELP has been a blockbuster, one of the most profitable films […]

Now if the Madagascar animals had to battle the Prometheus aliens, that might have been interesting. OPENINGS:  PROMETHEUS (20th) edged out MADAGASCAR 3 (DreamWorks Animation/Paramount) for Friday honors ($21.4M to $20.5M), but girls, you’re both pretty.  Madagascar should pull ahead for the weekend thanks to family matinees (and what could be mixed word of mouth […]

  OPENINGS:  Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.  DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and grossed $300M worldwide.  Jack cost at least $50M more, and is on the road to earn much less with […]

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy success with a $12.6M opening day that should mean a $26-28M weekend and $60M in the US when it’s done.  Paramount’s decision to […]

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (although not certain) chance to hit the magic $100M mark on Sunday.  In addition, Transformers 4 earned $52M […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ $29.2M in the Marvel universe (down 64% from its own opening day), as well as The Force Awakens ($49.3M, down 58%) […]