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BEHIND THE FRIDAY BOX OFFICE: 7/27/13

Posted July 27, 2013 by Mitch Salem

  OPENINGS:  While not an outright flop like The Lone Ranger, Pacific Rim, RIPD, et. al (particularly since it cost less to produce than any of those), THE WOLVERINE (20th) is underperforming in a big way.  Its estimated $21M Thursday night/Friday is the lowest start for any X-Men branded movie since the original 13 years […]

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Behind the Friday Box Office – 3/21/14

Posted March 22, 2014 by Mitch Salem

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/Lionsgate) looks pretty good with a $22.8M Friday ($4.9M of it from Thursday night), up marginally from Friday night estimates.  But this […]

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EARLY FRIDAY BOX OFFICE: “Coco” Takes Black Friday, “Justice League” Subdued, “Wonder” Strong, “Call Me” Starts Big

Posted November 25, 2017 by Mitch Salem

  The only new opening on Black Friday was a limited release, but everything already in the market took the customary post-holiday leap.  COCO (Pixar/Disney) will easily win the 3-day weekend, after $19.1M on Friday according to preliminary numbers at Deadline.  Coco continues to be on pace with Tangled ($19.5M on Black Friday), and it […]

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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Romps, “Happytime Murders” Sad, “Papillon” Behind Bars

Posted August 25, 2018 by Mitch Salem

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary.  Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]

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EARLY FRIDAY BOX OFFICE: “Hollywood” Solid, “Lion King” Stays On Top

Posted July 27, 2019 by Mitch Salem

  ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony), the summer’s great adult-oriented, non-franchise, auteur/movie star hope, had a solid start per preliminary numbers at Deadline with a $16.7M opening day (including $5.8M from Thursday night).  That’s the biggest opening of Quentin Tarantino’s career, higher than the $14.4M for Inglourious Basterds and the $15M for Django […]

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THE BIJOU: Friday Boxoffice Footnotes – 9/30/11

Posted October 1, 2011 by Mitch Salem

> THE SOCIAL NETWORK fell only 31% in its second weekend, so MONEYBALL, which is headed for a fall closer to 40% (after a lower opening), continues not to be in Network‘s league financially.  The timing of a movie like this is tricky, because if it’s out of theatres when the awards discussions start to […]

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BOX OFFICE FOOTNOTES – 3/26/11

Posted March 26, 2011 by Mitch Salem

Warners is claiming that Sucker Punch cost around $80M, which given the scale of the film suggests either admirable cost-effectiveness or a lowball number–in any case, word of mouth is likely to be terrible (see my review, not to mention that its overall Rotten Tomatoes number is at 20%), so it’s doubtful to get past […]

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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

Posted February 23, 2013 by Mitch Salem

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face difficulty over the course of the weekend as The Rock’s fans discover it isn’t really the action movie it’s been marketed as […]

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