Articles

EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

Posted May 20, 2017 by Mitch Salem

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

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EARLY FRIDAY BOX OFFICE: “Kong: Skull Island” A Moderate Roar, “Logan” Drops, “Get Out” Holds

Posted March 11, 2017 by Mitch Salem

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

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EARLY FRIDAY BOX OFFICE: “Mamma Mia! Here We Go Again” Tuneful, “Equalizer 2″” Solid, “Hotel Transylvania 3″” & “Skyscraper” Drop

Posted July 21, 2018 by Mitch Salem

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 6/1/12

Posted June 2, 2012 by Mitch Salem

  Vulture picked the wrong weekend to predict Universal’s demise. OPENINGS:  SNOW WHITE AND THE HUNTSMAN (Universal) had a very good $20.3M Friday, and will do better than $50M for the weekend, successfully selling (male) audiences on the revisionist fairy tale as an epic action movie.  All that epic action and spectacular CG came at […]

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BIJOU BOXOFFICE: FRIDAY STUDIO SCORECARD – 11/18/11

Posted November 19, 2011 by Mitch Salem

> BREAKING DAWN PART 1:  Christmas comes but once a year, and for Summit that day is the 24 hours after a Twilight movie opens.  (A little credit to the studio, too, for not fudging the numbers, which would have been easy enough to do since they’re so close, in order to claim a franchise […]

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 7/27/12

Posted July 28, 2012 by Mitch Salem

  How much of Friday’s mediocre boxoffice is attributable to a post-Aurora uneasiness about going to multiplexes, how much to competition from the most watched Olympics Opening Ceremonies in history, and how much to simple lack of enthusiasm about the movies on display?  All three probably played a part. THE DARK KNIGHT RISES (Warners) was […]

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BEHIND THE FRIDAY BOXOFFICE – 4/19/13

Posted April 20, 2013 by Mitch Salem

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI Joe: Retaliation on its second day of release only 3 weeks ago, and at a probable higher cost (Universal […]

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BEHIND THE FRIDAY BOX OFFICE – 12/6/13

Posted December 7, 2013 by Mitch Salem

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quasi-action thriller would have had a hard time (and the presence of Christian Bale didn’t help […]

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