Articles

EARLY FRIDAY BOX OFFICE: The End of Summer

Posted September 2, 2017 by Mitch Salem

  All this summer’s box office needed for burial was a shovel, and Hollywood provided that with a Labor Day line-up devoid of any genuinely wide new releases.  The result is going to be ugly, except for a few hardy holdovers. The widest release of the weekend isn’t new at all:  it’s the one-week 901-theatre […]

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Behind the US/Worldwide Weekend Box Office – 9.1.2019

Posted September 1, 2019 by Mitch Salem

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]

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Holiday Box Office Volume: through January 1

Posted January 2, 2015 by Mitch Metcalf

The 2014 holiday box office continues to be slightly better than average but slightly below last year. The top 10 films on Thursday January 1, 2015 totaled $46.3 million, somewhat above the average $44.8 million for the days since 2002 when this date landed on a weekday.  When January 1 last fell on a Thursday, […]

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New Year’s Box Office: The Usual Suspects Hold Their Lead In 2015

Posted January 2, 2015 by Mitch Salem

  A touch of new blood (so to speak) hit multiplexes with the Thursday night arrival of THE WOMAN IN BLACK 2: ANGEL OF DEATH (Relativity).  Its $1.5M result was fairly high for such a low-budget horror item, but then again few if any movies have had their Thursday night screenings as the only new […]

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EARLY FRIDAY BOX OFFICE: “Light Between Oceans,” “Morgan” Flop On Labor Day Weekend

Posted September 3, 2016 by Mitch Salem

  Although it’s possible for a horror or action movie to make some money over Labor Day weekend, no studio opens a movie it cares about for the holiday that repels moviegoers.  This weekend’s openings won’t change that rule.  THE LIGHT BETWEEN OCEANS (DreamWorks/Reliant/Participant/Touchstone/Disney) was probably envisioned as an awards-worthy project when it was originally […]

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Behind the US/Worldwide Weekend Box Office – 12.1.2019

Posted December 1, 2019 by Mitch Salem

  OPENINGS:  KNIVES OUT (MRC/Lionsgate) scored a victory for non-IP, adult-oriented filmmaking with a strong $27M over the 3-day weekend ($41.7M since Wednesday), and although December box office can be tough to predict, with a plunge expected next weekend and then the arrival of multiple presumptive blockbusters, Knives Out seems to be on track for […]

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Behind the US/Worldwide Weekend Box Office – 11.10.2019

Posted November 10, 2019 by Mitch Salem

  OPENINGS:  MIDWAY (AGC/Bona/Lionsgate) was mildly ahead of expectations with $17.5M in the US, and it should perform well on Veterans Day Monday.  However, with around $150M in production and worldwide marketing costs, a $60M US total would leave it with a steep uphill climb to reach profitability.  Early overseas results weren’t particularly promising at […]

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Behind the US/Worldwide Weekend Box Office – 1.20.2019

Posted January 20, 2019 by Mitch Salem

  OPENINGS:  Despite a holiday opening and a much higher (and more costly) level of hype, GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) barely squeezed past Split over the 3-day weekend, $40.6M vs. $40M.  Even that number assumes a solid Sunday, although an 8% Saturday drop (Split gained 13% on its 1st Saturday), indicates that word of […]

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