Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor.  According to preliminary numbers at Deadline, Ride 2 had a $11.8M Friday, compared to $14.4M for the original Ride Along.  That suggests a 4-day holiday weekend […]

For the 13 days December 16-28, the top 10 films each day in North America have totaled $698 million, now -2% behind last year’s pace and -16% behind the record pace of 2015, when Star Wars: The Force Awakens dominated the holiday season. With Rogue One last year and The Last Jedi this year, the Star Wars franchise has definitely taken the holiday movie […]

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day weekend and $80M over 4 days, but Apocalypse dropped 23% from Friday to Saturday, compared to 18% for Future Past, and Apocalypse‘s Saturday […]

  OPENINGS:  NAPOLEON (Apple/Sony) launched at the higher end of expectations, with $20.4M over the 3-day weekend and $32.5M for the 5-day holiday.  As with Apple’s Killers of the Flower Moon, however, that leaves it a long way from any hope of breakeven on roughly $300M in production/marketing costs (particularly considering that audience polling indicated […]

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movie’s audience from Friday’s fan-girls to a horde of couples, and the result was that despite the huge $30.3M opening day, the box office went […]

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the studios offered films aimed at niches or short runs.  They were led by THE CURSE OF LA LLORONA […]

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everything else in the market, it will hold nearly steady on this holiday Sunday, then have a Sunday-type decline on Monday.  (The exception is that children’s […]

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: The Last Key, and also less than the $13.7M for 2017’s Underworld: Blood Wars and the $15M for 2015’s The Woman In […]