For the 13 days December 16-28, the top 10 films each day in North America have totaled $698 million, now -2% behind last year’s pace and -16% behind the record pace of 2015, when Star Wars: The Force Awakens dominated the holiday season. With Rogue One last year and The Last Jedi this year, the Star Wars franchise has definitely taken the holiday movie […]

For the 9 days December 16-24, the top 10 films each day in North America have totaled $430 million, nearly identical to last year’s pace and above all other years except 2015, when Star Wars: The Force Awakens dominated the holiday season. With Rogue One last year and The Last Jedi this year, the Star Wars franchise has definitely taken the holiday movie season […]

  The answer to yesterday’s box office question–would THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) look more like The Lord of the Rings: Return of the King or Twilight: Eclipse along the course of its 5-day weekend opening–it leaning toward the vampires, which is not good news for Middle-Earth.  On its 2d full day […]

  Are Americans tired of superhero movies?  There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No.  DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully:  its jokes are aimed at Fox’s […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

The 2014 holiday box office has pulled even with 2013 and remains somewhat above the average for the last decade or so. The top 10 films on Friday January 2, 2015 totaled a solid $51.9 million, somewhat above the average $48.7 million for the days since 2002 when this date landed on a weekend.  When […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  OPENINGS:  Under the current circumstances, the 5-day $17M opening ($9.7M Friday-Sunday) for THE CROODS: A NEW AGE (DreamWorks Animation/Universal) counts as a win, with comparisons to the original Croods or any other Thanksgiving release fairly pointless.  The film also earned $19.2M in China and $1.6M in 6 smaller international markets.  New Age reportedly had […]