OPENINGS: THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 movies dropped 16% and 8%). That suggests very positive word of mouth, which may give Best Man unexpected […]
OPENINGS: There weren’t a lot of significant changes from Friday night’s picture of the weekend box office. The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering its genre and its unusually early Thursday afternoon start. Nevertheless, the $18M studio weekend estimate should stand up, and that’s a solid number for […]
OPENINGS: SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M. While the weekend result was still a very big number, that Saturday decline was far steeper than the 8-9% Day 2 drops for Wonder Woman and Guardians of the Galaxy 2 […]
Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger. Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of about $240M. Disney is reporting that the movie will end up losing around $190M, which is $80M higher than the usual […]
OPENINGS: THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%). That brought it to a strong $29M weekend, and with […]
OPENINGS: It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table. GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25% Saturday bump into a $16.6M weekend, but that points toward a $45M US total, far […]
OPENINGS: HAPPY DEATH DAY (Blumhouse/Universal) opened so well at $26.5M that inevitably, despite the fact that it appears to tell a completely closed-end story, talk of a franchise has started. You can’t blame them: Death Day isn’t quite at the blockbuster level of Blumhouse’s Split ($40M) or Get Out ($33.4M), but it’s starting better […]
> Click below for a quick summary of some notable numbers from this past weekend overseas: THE SMURFS reached $141M overseas with the help of a tremendous $60M weekend. Like other recent 3D animated films, it has a good chance of doubling its US gross overseas. RISE OF THE PLANET OF THE APES, still […]