> The weekend multiples this week are a little high for movies that skew to women like Something Borrowed, Jumping the Broom and Water for Elephants due to Mother’s Day, when many families treat mom to a flick. The Thor number looks a little less impressive when you compare it to mid-level comic book movies […]

> As detailed in Mitch Metcalf’s Boxoffice Report, Friday’s numbers were solid but lacking any breakout excitement.  First, let’s take a quick look at the limited-run Oscar hopefuls: THE IRON LADY (Weinstein):  Meryl-Streep-as-Margaret-Thatcher came roaring into the awards mix with a terrific $19K average in 4 theatres that should lead it to a $75-80K average […]

Weekend #41 of 2014 is looking like $126 million for the top 12 films this weekend, up 19% from the norm for this weekend. Opening at around 3,000 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Alexander and the Terrible, Horrible, No Good, Very Bad Day from Disney should average a barely […]

Based on Friday’s grosses, Weekend #29 of 2013 looks like a decent $181 million for the top 12 films, up slightly from yesterday’s estimate and now up 3% from the average for this weekend over the past several years (but still down significantly from last year’s same weekend which was dominated by the opening of The […]

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes.  Bragging rights are nice, but even if it falls behind on Monday, this is still a win for The […]

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becomes more difficult to justify a greenlight for him at that level.  Pixels is reporting a very mild $24M weekend in the US (that number assumes […]

> Frontloading strikes again. THE HUNGER GAMES (Lionsgate/Summit), with $18.9M on its 2nd Friday, is behaving like a sequel, even though it isn’t one.  It’s down 72% from opening day, which is consistent with the second Fridays of mega-sequels like The Dark Knight (down 65%), Twilight:  New Moon (-76%), Breaking Dawn Part 1 (-77%), Harry […]

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for the weekend, setting a new record for the filmmaker by topping Inglourious Basterds‘ $38.1M.  (However, Basterds opened in the era before opening […]