OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the 4-day holiday, which will likely give it $20M at best for its entire US theatrical run.  Those […]

STUDIO SCORECARD. Another very good week for Universal with the moderate domestic success of The Purge and the continued strong overseas performance of Fast & Furious 6.  The perennial also-ran studio (Universal) is now about $300 million away from #1 Disney for 2013 to date.  Universal is actually #1 for the year to date domestically but […]

> DreamWorks’ Puss In Boots is opening at a solid #1 but below its forecast.  Paranormal Activity 3 is sporting a 65% decline in its second weekend (just under $20 million for the weekend), but it has nonetheless been upgraded to a $119 million final domestic estimate thanks to solid midweek business.  In Time and […]

>Weekend Studio Estimates are very similar to Saturday’s early weekend estimates.  The weekend looks to be up 28% from 2010, and the year-to-date tally is now down only 7% from last year (after being down as much as 26% earlier in the year).    The ShowbuzzDaily Domestic Final estimates now show that X-Men: First Class […]

  OPENINGS:  GODZILLA, KING OF THE MONSTERS (Legendary/Warners) didn’t have the Saturday bump that Kong: Skull Island enjoyed, instead dropping 17%, which was slightly worse even than the first Godzilla‘s 16%.  The result was a $49M US weekend, and a US total that may only reach $125M.  Although the numbers overseas were bigger, they were […]

  Preliminary figures at Deadline give THE BUTLER (Weinstein) a commanding victory over its competition.  Very impressively, on Saturday Butler reportedly increased its take by about 10% over Friday, putting it on target for a $23-25M weekend (The Weinstein Company, which has never been shy about aggressively estimating its weekends, could make a run for […]

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio‘s $10.3M opening day.  That film made $39.2M for the weekend, and Rio 2 […]

Weekend #31 of 2014 is looking like $150 million for the top 12 films this weekend, up 16%from the norm for this weekend and the first up weekend since June 13-15.   Opening at around 3,800 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Guardians of the Galaxy from Disney and […]