Nearly identical opening numbers for 3 new movies mean different things. OPENINGS:  Thanks to its older audience, TROUBLE WITH THE CURVE (Warners) may end up winning the weekend, and certainly having the highest overall gross of this weekend’s openings, even though with $4.2M, it was third place on Friday.  However, this is still a […]

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +12% above last year and now +22% above the average for this point the past four years ($2.296 billion).  Over the same period, Hollywood films have […]

  Expectations that this would be a dreadful weekend at the boxoffice are already being proved true.  The “big” opening of the week, THE WORDS (CBS) couldn’t even beat last week’s horror cheapie THE POSSESSION (Lionsgate) on its own opening day.  Words, according to early numbers at Deadline, will only make $1.7M on Friday, for a terrible $5M […]

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9% Saturday drop suggests the film may not hold up so well in the long-term.  The first sign will […]

  Eventually, every franchise runs out of steam.  (Although they sometimes pick it up again, like Bond James Bond.) OPENINGS:  PARANORMAL ACTIVITY 4 (Par) is off to a worse start than the last two in the series (the original Paranormal followed a different release pattern and didn’t go wide until its 5th week in theatres).  […]

Weekend #3 of 2014 is looking like $130 million for the top 12 films for the traditional Friday-Sunday portion of the long MLK weekend, up 14% from the average for this weekend the past few years. Opening at around 2,200 theaters Friday (below the 2,886 average theater count for opening weekends the last two years), Ride […]

> UPDATE:  The Reporter now has fuller numbers, and even better news for Fox.  RISE OF THE PLANET OF THE APES looks to be headed for an $18M Friday, which should mean a $45M+ weekend, meeting and even exceeding expectations.  The picture is skewing older than the usual tentpole, which combined with good word-of-mouth could […]