A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadline with $14.3M on Friday, which should give it $50M+ for the weekend.  That opening day was far better than the $9.6M earned by […]

Weekend #6 of 2015 is looking like $108 million for the top 12 films this weekend, well below the normal volume for this weekend ($133 million). Opening at around 3,500 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The SpongeBob Movie: Sponge Out of Water from Paramount should average […]

WORLDWIDE STUDIO SCORECARD.  Here is the updated 2015 Scorecard  If you are interested in the 2014 Scorecard, scroll down to the bottom of the post (as the remnants of overseas box office for late 2014 films continue to trickle in). YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now […]

Based on Friday’s and Saturday’s grosses, weekend #5 of 2015 now looks like $87 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.5 million opening three-day weekend (well below […]

Based on Friday’s grosses, weekend #5 of 2015 looks like $84 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters Friday, Project Almanac from Paramount is on track for an $8.2 million opening three-day weekend (well below our $16.5 million […]

Weekend #5 of 2015 is looking like $104 million for the top 12 films this weekend, actually well above the normal volume for this weekend ($77 million), which is hobbled by the Super Bowl and its massive television audience.  American Sniper on Friday and Saturday should salvage the weekend somewhat, but there is very little […]

One useful way to look at box office momentum is to compare the Opening (normally the first Friday-Sunday or in some cases the first wide-release weekend and all the additional days before that) to the Next 7 Days, the first full week in wide release (from the first Monday in wide release through the second […]

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the Christ ($370.8M) and Forrest Gump ($330.3M).  Even if this weekend’s studio estimate of $64.4M turns out to have been tinkered with […]