The 32nd weekend of 2012 is looking like a halfway decent $138 million for the Top 12 films Friday-Sunday — despite being down a moderate 4% from the same weekend last year, this weekend is actually up 8% from this comparable weekend over several years. The Bourne Legacy from Universal […]
The 36th weekend of 2012 is looking like $50 million for the Top 12 films Friday-Sunday, near recent record lows for box office volume. Equally weak weekends were last seen in 2003 and 2008. The Possession is holding on to the top spot this weekend (with less than $10 million for the #1 film, yikes), […]
The Saturday boxoffice news was better for some titles than others. According to preliminary numbers at Deadline, TAKEN 2 (20th) held about even on Saturday, which is reasonable for an action-movie sequel. Recent comparisons: The Bourne Legacy had a 4% bump on its 2d day of release, while The Expendables 2 dropped 3%. If […]
OPENINGS: Both of the weekend’s big arrivals found their audiences. WRECK-IT RALPH (Disney) had to settle for $49.1M after Saturday’s 58% bump–not that huge for an animated title–but if those numbers hold, it’ll still be enough to set a record for (non-Pixar) Walt Disney Animation, beating the 48.8M for Tangled. FLIGHT (Paramount) had a […]
OPENINGS: KILLING THEM SOFTLY (Weinstein) is estimating a pathetic $7M weekend, just about the worst of Brad Pitt’s starring career, and even that may be pushing it, since the studio is claiming a relatively soft Sunday drop. The same is true of the even more dismal THE COLLECTION (LD), which for reasons best known […]
Eleven days into the three-week holiday movie season, 2012 is now 9.5% behind the average for the same period over the last several years ($316 million this year versus $349 million on average 2004-2011). Further, 2012 is 13.7% behind the last time Christmas fell on a Tuesday (2007’s $366 million over this period). The […]
The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right now. For adult-oriented films, the Friday gross is often around 25-30% of the 4-day weekend total (with new openings at […]
It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS: Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face difficulty over the course of the weekend as The Rock’s fans discover it isn’t really the action movie it’s been marketed as […]