Weekend #21 of 2012 (the traditional Friday-Sunday portion of this Memorial Day weekend) looks like it will total about $153 million for the top 12 films, down 29% from last year’s comparable weekend and down 11% from the four-year average for the weekend.  Two movies open Friday, Men in Black 3 and Chernobyl Diaries.  Although […]

Weekend #44 of 2015 is looking like a very weak $69 million for the top 12 films this weekend, well below the norm for this weekend (see comparisons below) as Halloween and all its distractions lands on a Saturday and derails movie attendance. Our Brand Is Crisis from Warner Brothers should open with a $6.5 million weekend. The film is on track […]

Based on Friday’s grosses, Weekend #5 of 2013 is another weak one: only $69 million for the top 12 films (over 30% behind the pace for the same weekend the last few years).   Opening at 3,009 theaters Friday, Warm Bodies from Summit grossed $7.6 million Friday and is on track for a $20 million opening weekend […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Based on Friday’s and Saturday’s grosses, Weekend #39 of 2013 looks like an okay $98 million for the top 12 films, up 5% from the average for the same weekend the past few years. Opening at 4,001 theaters Friday, Cloudy with a Chance of Meatballs 2 from Sony grossed $9.3 million Friday and $15.2 million Saturday, now on […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  JURASSIC WORLD (Legendary/Universal) is stomping past even the the highest expectations for its opening.  According to preliminary numbers at Deadline, its opening day was a stupendous $78.6M (including $18.5M from Thursday night), giving it the biggest June box office day ever by far, easily passing the $68.5M for Twilight: Eclipse, and in line for […]

  OPENINGS:  None of the studio releasing new films this weekend had much to be happy about.  BLAIR WITCH (Lionsgate) was the top of the newcomers in the US, but with a $9.7M start, it’s low-end even by the standards of cheap horror movies, and while its $5M production budget isn’t a problem, its $40-50M […]