> Normally the universe of pop culture only allows for one giant event at a time, and not accidentally–they stay out of each other’s way.  You won’t find any major movies opening the same day as The Avengers or The Dark Knight Rises, and the other networks barely program against the Super Bowl or American […]

> Deadline has preliminary figures for Thursday’s boxoffice, and they appear to be fairly steady with Wednesday, consistent with last year’s pattern but below 2010’s totals.  MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount) remains at the head of the pack with $6.2M, down about 10%.  This compares with $7.1M for last year’s #1 on the Thursday […]

Now 19 full weeks into 2012, year-to-date domestic box office is now running 21% ahead of last year’s pace and now 17% ahead of the comparable period’s average for the last several years.   Marvel’s The Avengers turned in $103.052 million in its second weekend, a mere 0.1% below what Disney estimated Sunday morning and only $1 million away from the ShowBuzzDaily […]

> Anyone who thinks the boxoffice isn’t in a slump needs a new prescription for bifocals. Note:  since December 24 is a traditionally deadly day at the boxoffice (closed theatres, family plans)  that would make 3-day weekend estimates look even worse than they are, we’ll use 4 day Friday-Monday weekend estimates below. WE BOUGHT A […]

> Now the only question is when they announce the start of  pre-production on LORAX 2. OPENINGS:  It turned out THE LORAX (Universal) wasn’t frontloaded at all.  Quite the contrary, its 80% Saturday bump put the movie through the roof, a triumph of great marketing over cruddy filmmaking.  Lorax is currently the 3d highest March […]

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary.  Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]

  OPENINGS:  DUMBO (Disney) had a 14% Saturday bump that was merely OK considering its underwhelming first day, and that brought it to a $45M weekend.  Even if it reaches $150M in the US, it would need help to get out of red ink with $300M+ in production/marketing costs, and so far it doesn’t seen […]

>The holiday film season is upon us.  Based on Wednesday numbers, Twilight Breaking Dawn Part 1 should hold on to the #1 spot this weekend despite an anticipated precipitous drop, followed closely by The Muppets.  The other kid-friendly openers, Arthur Christmas and Hugo, are fighting over table scraps.  The weekend is shaping up to be […]