OPENINGS:  THE ADDAMS FAMILY (BRON/MGM) proved to be a still-fertile source of IP with a solid $30.3M US start, and the cartoon should benefit from closed schools on Columbus Day for a robust 4-day weekend total.  Production costs were reportedly on the low end of animation, so a 3x multiple to $90M should go […]

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day weekend and $68M with Monday.  That’s the biggest opening ever for a videogame-based property, and it gives […]

  OPENINGS:  THE MARKSMAN (Open Road) allows Liam Neeson to lay claim to being the most prolific movie star of the pandemic, following on the releases of Honest Thief and the smaller-scale Made In Italy.  Despite a holiday weekend opening, Marksman‘s 3-day $3.2M start is below the $4.1M for Honest Thief, with a 4-day total […]

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The January ahead is sparse on competition, so the film should top $700M, which will make it the #2 MCU title in the […]

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise).  Lost City faces little challenge in its target demo for the next month, so it could […]

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]

>Accurate theater counts are in, and we have adjusted the per theater averages, as well as updated critical sentiment as we head into the very slow Labor Day weekend. Apollo 18 opens today at 3,328 theaters, and we expect a low $4,000 average per theater this weekend (Friday-Sunday only, as we always do).  We have […]

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film with $250M in production/marketing costs, but Meg 2 overperformed internationally even more strongly than […]