Based on Friday’s and Saturday’s grosses, Weekend #37 of 2013 now looks like a solid $90 million for the top 12 films, down from yesterday’s initial outlook but still up 9% from the average for the same weekend the past few years. Opening at 3,049 theaters Friday, Insidious Chapter 2 from FilmDistrict grossed $20.1 million Friday […]

> Now that THE HELP has opened about as well as Dreamworks/Disney could have hoped, the next goal is a 2d weekend decline of around 40%.  That would match the hold of Julie & Julia, and would make a $100M gross for Help very realistic.  The film’s only direct competition next weekend is the seemingly […]

  CINDERELLA (Disney) had an enchanted Friday, according to preliminary numbers at Deadline, with $23M (that includes $2.3M from Thursday night), and since its target audience is all about weekend matinees, it should be at $70M and perhaps even $75M by Sunday.  That would be better than the $69.4M opening for Maleficent, which had a […]

> The tenth weekend of 2012 is looking to be solid in terms of total business but not at the runaway pace of the past few weeks.  The weekend is running 3% ahead of last year’s same weekend and 8% ahead of the multi-year average for this weekend.  The Lorax will remain the #1 film […]

WORLDWIDE STUDIO SCORECARD.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is still +4% above last year and now +1% above the average for this point the past four years ($8.615 billion).  Over the same period, Hollywood films have grossed $23.1 billion worldwide when we add overseas box office (that’s still +6% […]

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

Weekend #31 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 29-31, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Jason Bourne Uni PG13 59% 53.5 155 245 400 Bad Moms STX R n/a 26.5 85 35 120 Nerve […]

This weekend will definitely be up over the disaster that was last weekend.  We expect the top 12 films to total around $74 million, although that is still down 15% from the same weekend last year.  The returning films won’t contribute much to the weekend total, but two new films this weekend (the 3D re-release […]