Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 films by studio.  We will begin tracking the 2017 slate in a few weeks.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +5% above last year and now +13% above the average for this point the past four years ($0.714 billion). […]

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 films by studio.  We will begin tracking the 2017 slate in a few weeks.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +7% above last year and now +10% above the average for this point the past four years ($0.586 billion). […]

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Opening day was $13.5M (including $2M from Thursday night), far ahead of Visit‘s $9.2M, and the weekend could be as high as $35M, a […]

  OPENINGS:  It wasn’t so much that THE BYE BYE MAN (STX) overperformed at $13.4M for the 3-day weekend (that number should rise to $15M on Monday thanks to the Martin Luther King Day holiday), but that everything around it flopped, clearing the way for it to be the #1 new title at the box […]

WORLDWIDE STUDIO SCORECARD.  Updated look at 2016 films by studio.  We will begin tracking the 2017 slate in a few weeks.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now +1% above last year and now +9% above the average for this point the past four years ($0.400 billion). […]

  Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]