OPENINGS:  ONE PIECE FILM: RED (Crunchyroll/Sony) opened at $9.5M, on the low end of recent national anime releases compared to Jujutsu Kaisen‘s $18M and Dragon Ball Super‘s $21.1M.  As is typical for the genre, it was extremely frontloaded, earning more than 50% of its weekend total by the end of Friday.  However, its US […]

  OPENINGS:  PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12% Saturday drop.  In addition, with a gradual international roll-out in just 29 markets, the movie earned $26.9M, which […]

>Through Monday, July 4, Team Metcalf has pulled within $60 million of Team Salem.  Metcalf will enjoy another few weeks of Transformers: Dark of the Moon and two more marginal openings before Harry Potter and the Deathly Hallows Part 2 on July 15 puts Salem back in the driver’s seat.  Next update on Friday.

The 21st weekend of the year is looking like an outstanding $258 million for the top 12 films, over 50% better than typical Memorial Day weekends because three films serving very different audiences should open well in addition to continued solid business from Star Trek Into Darkness and Iron Man 3. Opening at over 3,600 […]

  OPENINGS:  David Cronenberg is a venerated filmmaker, but not a source of many box office hits:  in a career that spans more than 4 decades, his highest-grossing film in the US is still 1986’s The Fly at $40.5M (a little over $100M adjusted for inflation).  That won’t change with his brooding and frequently grotesque […]

  Allaying concerns about word of mouth, LUCY (Universal) held quite well in its 2d day of release, down 10% from Friday to $15M+ (better than some of the summer’s blockbusters, which fell 15% or more), according to preliminary numbers at Deadline and elsewhere.  That should give it a weekend of $43M+.  (The studios, as […]

Weekend #22 of 2015 is looking like $123 million for the top 12 films this weekend, significantly below the norm for this weekend. San Andreas from Warner Brothers should open with a $36.0 million three-day weekend. Early reviews at RottenTomatoes are barely tilting negative: 45% positive overall. San Andreas is on track for around $104 million domestic. Overseas the film could bring […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Help continues at #1, down an impressive 29% from last weekend.  All the openers are very weak, with per theater numbers well below average.  However, the theater counts come with a big asterisk.  The counts are accurate for Friday, but the Saturday counts […]