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The past week (seven days ending Sunday) is up 4% versus last year’s comparable week. Year-to-date box office is now down 3.9% versus last year. Contagion opened in first place and is headed for $72 million domestic. Warrior opened below forecast and is on track for $24 million in North America. Despite falling to second place, The Help continues to impress and has been upgraded to $171 million domestic.
The Past Week: Total Box Office Volume
All films in wide release playing between September 5 and September 11 grossed a decent $135 million, up 4% versus the same week in 2010 and up 7% from the average comparable week the past four years. Year to date, all films are now down 3.9% from the same period last year (better marginally from -4.0% last week), and all films year-to-date are up about 2% versus the comparable year-to-date number averaged over the last four years.
All Films September 5-11
(millions) 4yr vs vs
2010 Avg 2011 2010 Avg
Week #36 $117 $113 $121 + 4% + 7%
Year to Date $7557 $7118 $7262
-3.9% +2.0%
Updated Estimates of Final Grosses
The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) for recent films are summarized below. Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings.
The Help ($171 million, 91st percentile)
Contagion ($72 million, 68th percentile)
Final Destination 5 ($43 million, 49th percentile)
Colombiana ($41 million, 48th percentile)
30 Minutes or Less ($39 million, 46th percentile)
Spy Kids: All the Time in the World ($39 million, 46th percentile)
The Debt ($38 million, 45th percentile)
Our Idiot Brother ($31 million, 35th percentile)
Don’t Be Afraid of the Dark ($28 million, 31st percentile)
Warrior ($24 million, 25th percentile)
Conan the Barbarian ($19 million, 19th percentile)
Fright Night ($18 million, 18th percentile)
Shark Night 3D ($16 million, 15th percentile)
One Day ($15 million, 13th percentile)
Apollo 18 ($14 million, 12th percentile)
Weekend Actuals vs Sunday’s Studio Projections
The weekend Studio Projections (Friday and Saturday actual numbers with estimates for Sunday’s box office) for Contagion and Warrior were high (Contagion actually came in about $700,000 lower today, while Warrior was $400,000 lower in the actuals). Also note that the list below includes only wide-release films. Not shown is the independent film Kevin Hart: Laugh at My Pain, which actually beat the disaster Bucky Larson: Born to Be a Star. Kevin Hart played in only 98 theaters and grossed $1.9 million for the weekend (a great $19,474 average per theater). In contrast, Bucky averaged $943 per theater at 1,500 locations. Ouch.
Weekend of Sunday Monday Showbuzz
September 5-11 Studio Weekend Domestic
(millions) Estimate Actual Total
Contagion (WB) $23.1 $22.4 $ 72
The Help (Dis) $ 8.7 $ 8.9 $171+
Warrior (LG) $ 5.6 $ 5.2 $ 24
The Debt (Focus) $ 4.9 $ 4.8 $ 36
Colombiana (Sony) $ 4.0 $ 3.9 $ 41
Rise of Planet of Apes (Fox) $ 3.9 $ 3.9 $182
Shark Night 3D (Rel) $ 3.5 $ 3.4 $ 16
Apollo 18 (Wein) $ 2.9 $ 2.8 $ 14-
Our Idiot Brother (Wein) $ 2.8 $ 2.7 $ 31
Bucky Larson (Sony) $ 1.5 $ 1.4 $ 2
Read the International Box Office Numbers round-up if you haven’t seen it already.
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