Twelve days into the three-week holiday movie season, 2012 is now 9.0% behind the average for the same period over the last several years ($362 million this year versus $398 million on average 2004-2011).  Further, 2012 is 12.1% behind the last time Christmas fell on a Tuesday (2007’s $412 million over this period).   After […]

  It’s looking like a slow weekend at the box office, although the successive arrivals of Divergent, Noah and Captain America 2 over the next 3 weeks should keep it from becoming a trend. Based on preliminary numbers at Deadline, NEED FOR SPEED (DreamWorks/Disney) probably won’t even reach $20M for the weekend.  Its reported $6.5M […]

Weekend #23 of 2014 is looking like a pretty typical $149 million for the top 12 films this weekend, within 1% of the norm for this weekend and 4% above the same weekend last year.   Opening at over 3,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two […]

>Four new films opened this weekend in North America and have joined our worldwide box office tracking chart.  Three of the four are toward the bottom of the chart and are destined to stay there.  The other film, Act of Valor, is currently in the middle of the pack but should rise as moderate overseas […]

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘s $260.1M start).  About $4M of that number is attributable to AMC’s new “variable pricing” policy, hiking the ticket […]

Based on Friday’s and Saturday’s grosses, weekend #14 of 2014 looks like $160 million for the top 12 films Friday-Sunday, up over 40% from the four-year average for this weekend.  All credit goes to the second Captain America, as Disney has succesfully transformed April into the new May on the evolving movie release calendar.   […]

Based on Friday’s grosses, weekend #12 of 2014 looks like $131 million for the top 12 films Friday-Sunday, very similar to the same weekend last year and 8% below the average for this weekend the past several years.   Opening at 3,936 theaters late Thursday, Divergent from Lionsgate/Summit grossed $22.8 million through Friday, putting the film on track […]

> The Marvel superhero audience likes to get its sleep.  Despite the fact that THE AVENGERS is expected to do record-challenging business this weekend, last night’s midnight screenings totaled $18.7M–a tremendous amount of money, to be sure, the 8th largest midnight opening of all time, but 8th place isn’t where Avengers mostly expects to be.  […]