OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

>Summer always ends with a whimper.  While Memorial Day and Independence Day weekends are among the strongest of the box office year, Labor Day weekend is usually the lowest of the year in terms of movie-going.  This weekend features the opening of three more duds: a “found footage” space thriller, a shark bloodfest, and a […]

Weekend #10 of 2016 is looking like $146 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). NEW FILMS THIS WEEKEND March 4-6, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Zootopia Dis PG 100% 67.0 225 375 600 London Has […]

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

  OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it compares badly with Despicable 2 as well, since that title earned $83.5M over its first weekend after having already banked $59.6M […]

Weekend #14 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND April 1-3, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection God’s Not Dead 2 PureFlix PG n/a 12.5 35 3 38 Meet the Blacks Freestyle R n/a 3.0 6 […]