CARS 3 (Pixar/Disney) will have a strong Fathers Day, which in turn will make its weekend multiple look good, but it’s off to a disappointing start.  In preliminary numbers at Deadline, its opening day is pegged at $19.1M (including $2.8M from Thursday night), down 25% from the first day of 2011’s Cars 2 ($25.7M), […]

The 38th weekend of the year is looking like a wobbly $71 million for the top 12 films, down 19% from the $89 million multi-year average for this weekend. Opening at over 3,100 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Prisoners from Warner Brothers should average $5,900 per theater for the weekend (for […]

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

No box office predictions for this weekend.  This feature will return next week. ###

  PACIFIC RIM: UPRISING (Legendary/Universal) was the right film at the right time this weekend, and although the preliminary numbers at Deadline have its opening day at $10.1M ($2.4M of it from Thursday night), just slightly ahead of the $9M for last Friday’s Tomb Raider, that should be enough to bring it to $26M for […]

Weekend #44 of 2015 is looking like a very weak $69 million for the top 12 films this weekend, well below the norm for this weekend (see comparisons below) as Halloween and all its distractions lands on a Saturday and derails movie attendance. Our Brand Is Crisis from Warner Brothers should open with a $6.5 million weekend. The film is on track […]

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpool at $125M.  The sequel has the very reasonable explanation that its forebear had the advantage of a Sunday that was part of […]

  INSIDE OUT (Pixar/Disney) is in line for the biggest non-sequel opening in the history of animation.  Preliminary numbers at Deadline have it winning Friday with $32.8M (that includes $3.7M from Thursday night), on its way to a weekend that should be at least $85M–and could be more, since word of mouth should be sky-high.  […]