Articles

EARLY FRIDAY BOX OFFICE: “Us” Huge, “Captain Marvel” Drops, “Gloria Bell” Expands

Posted March 23, 2019 by Mitch Salem

  The enduring respect and admiration for Get Out, and its own enthusiastic reviews, are pushing Jordan Peele’s US (Blumhouse/Perfect World/Universal) way past expectations.  According to preliminary numbers at Deadline, opening day was $28.6M (including $7.4M from Thursday night), which means that in one day, Us has already earned more than 85% of Get Out‘s […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3.17.2019

Posted March 17, 2019 by Mitch Salem

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’t do it much good against production/marketing costs in the neighborhood of $200M–especially with Disney’s Dumbo just 2 weeks away.  The initial overseas results […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

Posted March 16, 2019 by Mitch Salem

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at Deadline, the Friday-to-Friday drop was 70% (to $18.8M), which sounds like a lot, but is fairly standard for the genre.  […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3.10.2019

Posted March 10, 2019 by Mitch Salem

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $153M total was #2 behind Black Panther, which had the advantage of a holiday weekend Sunday.  Captain Marvel declined 14% on […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

Posted March 9, 2019 by Mitch Salem

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 3.3.2019

Posted March 3, 2019 by Mitch Salem

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchise.  It should be headed for $65M in the US, and that’s the only number that counts, since […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 2.24.2019

Posted February 24, 2019 by Mitch Salem

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “How To Train Your Dragon 3” Breathes Fire, “Fighting With My Family” Soft, “Alita” Drops & More

Posted February 23, 2019 by Mitch Salem

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

Full Story »