Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]

The Weekly Box Office Predictions feature is on hiatus.

  OPENINGS:  We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations.  The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump.  That […]

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

  This may be a good time to pause the stories about Disney’s infalliability, and the unstoppable dominance of the Star Wars franchise.  SOLO (Lucasfilm/Disney) is underperforming in a big way, with preliminary numbers at Deadline putting its opening day at $36.5M, extremely frontloaded with $14.1M of that total from Thursday night.  That’s the lowest […]

  SAN ANDREAS (Village Roadshow/Warners) is off to a mid-range start, with preliminary Friday numbers at Deadline giving it a $17.5M opening day (including $3.1M from Thursday night), which is slightly ahead of the $16.6M opening day of Mad Max: Fury Road.  No one really cares that its likely $45M weekend will be Dwayne Johnson’s […]

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that first-weekend-in-January slot puts it behind only The Devil Inside‘s $33.7M (by way of comparison, that one fell 30% on its Saturday).  Last […]