Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate. According to preliminary numbers at Deadline, it was the low-budget THE PURGE: ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]
OPENINGS: In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre. (By comparison, Peter Rabbit rose 97% on its 1st Saturday.) That brought the weekend to a soft $33.3M. Family movies sometimes enjoy lengthy runs and high multiples, and Wrinkle faces little direct competition in the […]
For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal). With a $38M Friday (including $5.3M from Thursday night) reported in preliminary numbers at Deadline, Pets is on track for a $95M weekend, which would make it the […]
The Weekly Box Office Predictions feature is on hiatus.
OPENINGS: We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations. The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump. That […]
The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy. But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]
This may be a good time to pause the stories about Disney’s infalliability, and the unstoppable dominance of the Star Wars franchise. SOLO (Lucasfilm/Disney) is underperforming in a big way, with preliminary numbers at Deadline putting its opening day at $36.5M, extremely frontloaded with $14.1M of that total from Thursday night. That’s the lowest […]
SAN ANDREAS (Village Roadshow/Warners) is off to a mid-range start, with preliminary Friday numbers at Deadline giving it a $17.5M opening day (including $3.1M from Thursday night), which is slightly ahead of the $16.6M opening day of Mad Max: Fury Road. No one really cares that its likely $45M weekend will be Dwayne Johnson’s […]