OPENINGS:  LONGLEGS (Neon) captured the zeitgeist, successfully delivering the marketing message that it was the scariest horror movie in recent memory.  The result was  a$22.6M weekend, which set a new Neon record by a wide margin, and also marked the year’s highest non-franchise start for the genre.  Production and marketing costs for Longlegs reportedly […]

Weekend #23 of 2012 looks like it will total about $174 million for the top 12 films, up 32% from last year’s comparable weekend and up 19% from the four-year average for the weekend.  A pair of decently-reviewed openers aimed at very different audiences should both put some life back in the box office after […]

  OPENINGS:  JURASSIC WORLD (Legendary/Universal) took its place in the history books with the biggest worldwide opening of all time, its $511.8M ahead of the final Harry Potter‘s $483.2M.  That particular record relies a bit on overseas distribution scheduling, since not every American blockbuster is approved for a China opening the same weekend that it […]

  OPENINGS:  A variety of studios threw product at the Labor Day weekend wall.  None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday).  Although films appealing to older […]

> An eclectic trio of films open wide this weekend.  Cowboys & Aliens (the ultimate genre mash-up) should win the weekend with $41.5 million.  Captain America should drop to second place, while The Smurfs should battle with Harry Potter and the Deathly Hallows Part 2 for third place.  Crazy, Stupid, Love should open quietly in fifth […]

  For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal).  With a $38M Friday (including $5.3M from Thursday night) reported in preliminary numbers at Deadline, Pets is on track for a $95M weekend, which would make it the […]

Weekend #8 of 2015 is looking like $119 million for the top 12 films this weekend (Friday-Sunday), another weekend well above the normal volume for this weekend (see track below). Opening at around 2,600 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), Hot Tub Time Machine 2 from […]

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural breakout hit that the studio and Derbez had in mind, although an eventual $40M in the US will likely provide a modest profit […]