Weekend #25 of 2012 looks like another disappointment: a soft $150 million for the top 12 films, down 12% from last year’s comparable weekend and down 14% from the four-year average for the weekend. Pixar’s Brave should open well, but the other two openers will struggle to find any audience and there certainly won’t be […]
The 7th weekend of 2013 looks like it will be down from prior years but not at the excessive rates we have seen the past few weekends. We expect $121 million for the top 12 films Friday-Sunday, 6% to 15% below the normal pace for this weekend. Opening in 3,552 theaters Thursday, A Good […]
The 32nd weekend of the year is looking like $165 million for the top 12 films, a very good result for the second week of August. Four movies aimed at very different audiences should open reasonably well, giving the box office a short term boost. But most of the four openers should disappear quickly, and […]
Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday. (Also, morning estimates aren’t very different from the preliminary numbers we posted last night.) Nevertheless, a few thoughts. OPENINGS: THE WOLF OF […]
Weekend #23 of 2014 is looking like a pretty typical $149 million for the top 12 films this weekend, within 1% of the norm for this weekend and 4% above the same weekend last year. Opening at over 3,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two […]
Weekend #3 of 2015 is looking like $134 million for the top 12 films this weekend, up from the norm for this weekend but down from the same weekend last year. Opening at around 3,200 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), American Sniper from Warner Brothers should average a solid $8,800 per theater for the […]
OPENINGS: INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M. (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t based on any preexisting source material–excluding The Hunger Games, for example, because it began as a book–but the animation record will […]
Labor Day weekend is always the exhausted last gasp of the summer movie season, but this year the studios didn’t even try. Partly it’s the effect of August having generally been a disaster in 2015 (last year’s 4-day Labor Day span featured a $22.9M 5th weekend for Guardians of the Galaxy and $15.6M from […]