Weekend #17 of 2015 is looking like $78 million for the top 12 films this weekend, well below the already low norm for this weekend. Opening at around 2,900 theaters Friday (very close to the 2,886 average theater count for opening weekends the last two years), Age of Adaline from Lionsgate/Summit should average $3,600 per theater for the three-day […]

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becomes more difficult to justify a greenlight for him at that level.  Pixels is reporting a very mild $24M weekend in the US (that number assumes […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]

  THE REVENANT (Regency/20th) is showing impressive strength in its first day of wide release, after 2 strong weeks at NY/LA arthouses.  Preliminary numbers at Deadline give it $14M+ on Friday, putting it surprisingly into 1st place and confirming that Leonardo DiCaprio is one of the few “movie stars” these days who actually sells tickets.  […]

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim victory, the fact that AMERICAN MADE (Cross Creek/Universal) is currently in 2nd place with $17M can’t be a good […]

  OCEAN’S EIGHT (Village Roadshow/Warners) wasn’t expected to be a blockbuster, and its reported production budget of $70M was in keeping with that, although the A-level Warners marketing campaign will raise the price.  It’s performing at the high end of expectations with a $15.9M Friday (including $4M from Thursday night) according to preliminary numbers at […]