Articles

EARLY FRIDAY BOX OFFICE: “Captain America: Civil War” On the Lower End Of Huge

Posted May 7, 2016 by Mitch Salem

  Deadline is reporting a preliminary opening day of around $75M (including $25M from Thursday night) for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), and one has to wonder:  are audiences getting the teensiest bit tired of superhero spectacles?  That $75M is a giant number, of course–it blows away the $36.9M that Captain America: Winter Soldier earned […]

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Behind the US/Worldwide Weekend Box Office – 2.5.17

Posted February 5, 2017 by Mitch Salem

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

Posted October 7, 2017 by Mitch Salem

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

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Behind the US/Worldwide Weekend Box Office – 1.28.2018

Posted January 28, 2018 by Mitch Salem

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to a much better start overseas, where it’s in 70 markets (with about half a dozen still […]

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Behind the US/Worldwide Weekend Box Office – 10.21.2018

Posted October 21, 2018 by Mitch Salem

  OPENINGS:  HALLOWEEN (Blumhouse/Miramax/Universal) was front-loaded, with a Saturday drop that hit 18%, but that only prevented it from setting records, not from being a giant hit at $77.5M for the weekend.  That instantly makes it the highest-grossing entry in the 40-year old Halloween franchise (not adjusting for inflation).  With one more weekend before the […]

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Behind the US/Worldwide Weekend Box Office – 3.10.2019

Posted March 10, 2019 by Mitch Salem

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $153M total was #2 behind Black Panther, which had the advantage of a holiday weekend Sunday.  Captain Marvel declined 14% on […]

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EARLY FRIDAY BOX OFFICE: “Hobbs & Shaw” Beats Back “Scary Stories,” “Dora” & More

Posted August 10, 2019 by Mitch Salem

  On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast & The Furious franchise tends to be frontloaded, and that 70% drop is actually better than the 76% for Fate […]

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Behind the Weekend Box Office – 8.29.2021

Posted August 29, 2021 by Mitch Salem

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a weaker showing overseas, where it earned $5.2M in 51 markets. HOLDOVERS:  FREE GUY (20th/Disney) enjoyed its final pre-Shang Chi […]

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