Articles

EARLY FRIDAY BOX OFFICE: The Force Stays With “Rogue One,” “Sing” Tuneful, “Passengers” & “Assassin’s Creed” Lag Behind

Posted December 24, 2016 by Mitch Salem

  We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less lucratively than last year’s), a family vehicle in 2d place, and an assortment of also-rans behind them. Comparisons between ROGUE ONE […]

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Behind the US/Worldwide Weekend Box Office – 4.22.2018

Posted April 22, 2018 by Mitch Salem

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncertain prospects.  STX only has the film in the US, with reported costs of $45M, which may […]

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Behind the US/Worldwide Weekend Box Office – 7/24/16

Posted July 24, 2016 by Mitch Salem

  OPENINGS:  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) had a tepid start, claiming a $59.6M opening weekend in the US.  Even if that number holds (it includes an extremely aggressive Sunday estimate), it would be 20% below the $75..2M 2009 franchise reboot, and even below the $70.2M earned by Star Trek Into Darkness, which opened on a […]

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EARLY FRIDAY BOX OFFICE: “Terminator” Battery Low, “Magic Mike” Soft As Holdovers Rule

Posted July 4, 2015 by Mitch Salem

  With July 4th falling on a Saturday for the 1st time since 2009, this was fated to be a slow holiday at the box office.  Nevertheless, the weekend’s openings were supposed to be able to overtake titles that have already been in the market for 3-4 weeks.  Based on preliminary numbers at Deadline, however, […]

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Behind the US/Worldwide Weekend Box Office – 6/5/16

Posted June 5, 2016 by Mitch Salem

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount) opened 46% below the TMNT reboot 2 years ago at $35.3M.  That suggests a $100M US total, and with $250M+ in production/marketing costs, the bulk of that will have to be recovered overseas.  So far, it’s earned $34M in 40 territories, not […]

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Behind the US/Worldwide Weekend Box Office – 3.12.2017

Posted March 12, 2017 by Mitch Salem

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget monster movies, up 19% on Saturday where Godzilla fell 16% and Pacific Rim dropped 13%.  With that boost, Kong should hit its […]

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WEEKEND PREDICTIONS APR 8-10: Comedy Slugfest for #2

Posted April 7, 2011 by Mitch Metcalf

> In a battle of two comedies this weekend, Arthur (Warner Bros) and Your Highness (Universal) should split the comedy audience, with Arthur having a slight edge (despite horrific reviews on rottentomatoes — I guess most critics share my disbelief that Russell Brand is opening a movie).  Read Mitch Salem’s review of Arthur to see what he thinks. […]

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EARLY FRIDAY BOX OFFICE: “Straight Outta Compton” and A Fight For the Bottom

Posted August 22, 2015 by Mitch Salem

  There were no pleasant surprises for anyone at the Friday box office, according to preliminary numbers at Deadline.  That even included STRAIGHT OUTTA COMPTON (Legendary/Universal), which will easily win the weekend, but which–considering the very mild competition–fell more heavily than expected from last Friday, down 65% to $8.5M.  That drop will moderate over the […]

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