Weekend #33 of 2012 looks like an unusually robust third weekend of August. Four new films open, with The Expendables 2 an atypically strong entry for this late weekend. The top 12 films this weekend should total $143 million, up over 35% from the pace for the same weekend the last few years. Opening at […]
OPENINGS: ELVIS (Warners) opened at the higher end of low expectations with $30.5M. That technically put it into a dead heat with Top Gun: Maverick for the weekend crown, although that’s misleading because like virtually all big-studio openings, Elvis essentially had a 4-day opening, while Maverick‘s weekend didn’t get to count any of its […]
Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M. That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]
OPENINGS: WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is a big win with $100.5M in the US, and for the DC franchise, the 93% at Rotten Tomatoes may be almost as important a number. It’s also worth noting that unusually, Warners has conservatively estimated Sunday with a 28% drop (by comparison, Guardians Vol 2, arguably with less […]
A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend. According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animation) declined a mild 45% from last week’s opening day to $8M, and should take in at least […]
OPENINGS: SPECTRE (MGM/Columbia/Sony) had the #7 opening of the year at $73M… yet there are signs of trouble. While Skyfall rose 11% on its 2d day of wide release, and Casino Royale gained 5%, Spectre fell by 5%, actually slightly worse than the lightly-regarded Quantum of Solace. Since Spectre wasn’t more frontloaded than Skyfall, […]
Despite a trio of new entries as competition, BEAUTY & THE BEAST (Disney) wasn’t expected to have any trouble staying in control of its 2d weekend, and it didn’t. Preliminary numbers at Deadline have Friday at $21.2M, down 67% from opening day last week. That’s only an OK hold, compared to the drops of […]
OPENINGS: VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit. However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]