OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer is the other side of the coin of “Why are there so many action-fantasy adventure […]

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop.  It’s never a good sign when the best spin a studio can put on […]

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the number may tick down when adjusted figures are released tomorrow, considering the aggressive estimate of a 31% Sunday […]

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience.  That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]

WORLDWIDE STUDIO SCORECARD.     YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is still +6% above last year and still +2% above the average for this point the past four years ($6.833 billion).  Over the same period, Hollywood films have grossed $18.1 billion worldwide when we add overseas box office (that’s […]

  OPENINGS:  With an assortment of excuses (the World Series!  a video game release!  Halloween!  birthday parties?!?), VENOM: THE LAST DANCE (Marvel/Columbia/Sony) tottered to $51M in the US, down 43% from 2021’s Let There Be Carnage.  At this point it seems to be heading for $125M domestically, down from $213.6M.  Things are much stronger overseas, […]

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $305K total.  The other two arrivals were Sundance acquisitions.  THE LAST SHIFT (Sony) averaged $270 at 871 for a $235K total.  KAJILLIONAIRE […]

  OPENINGS:  Cheap PG-13 horror movies are the assembly-line workers of the studios, rarely resulting in showy profits, but paying the bills between blockbusters.  OUIJA (Universal) and its $20.006M opening (we’ll see how that holds up in final numbers tomorrow) is a prime example, likely to make its way to profit thanks to a $5M […]