OPENINGS: The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse. Suicide plunged 41% on Saturday, compared to BvS‘s 38%. That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]
OPENINGS: According to published reports, Emma Watson’s deal on BEAUTY & THE BEAST (Disney) starts at a $3M base, but rises to $15M if the film reaches around $750M worldwide. It seems like Watson can safely buy any Lamborghini that’s caught her eye, because Beauty is a global blockbuster. In the US, Disney’s $170M […]
OPENINGS: Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money? That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest. In […]
OPENINGS: HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) clocked in with a reliable $44.1M weekend, just about midway between the first Transylvania‘s $42.5M and the second’s $48.5M. (Sticklers might note that this the first of the franchise to feature Thursday night screenings, giving it a slightly longer “weekend”.) There are some other family movies […]
OPENINGS: US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop for It, and better than the 18% for both The Conjuring and the 2018 Halloween. That pushed Us to a $70.3M […]
OPENINGS: JUMANJI: THE NEXT LEVEL (Columbia/Sony) successfully rode its strategy of arriving in theatres ahead of The Rise of Skywalker to a $60.1M weekend, far ahead of the $36.2M opening weekend for the last Jumanji (although that had a different release pattern, opening on the Wednesday between that year’s Star Wars installment and Christmas […]
OPENINGS: There was a barely-wide opening for OUR FRIEND (Gravitas, also on VOD) at 543 theatres with a $250K weekend that translated into a quiet per-theatre average of $460. HOLDOVERS: THE MARKSMAN (Open Road) dipped 35% in its 2nd weekend to $2M (by comparison, Liam Neeson’s prior vehicle Honest Thief dropped 43% in Weekend […]
OPENINGS: It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can afford, and that the cast features performers who are extremely talented but with little proven appeal to ticketbuyers. (The 27% score […]