OPENINGS: Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Age Of Ultron (although not quite as good as the 10% for Iron Man 3, 14% for The Avengers […]
OPENINGS: ARGYLLE (Apple/Universal) arrived within blah expectations at $18M. That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]
OPENINGS: The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week. The closest thing to a wide release in the US was the expansion of SPOILER ALERT (Focus/Universal) to 783 theaters, where it fared badly with $700K, averaging $900 […]
OPENINGS: For a Wednesday opening, TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) had a fairly good 27% Saturday bump in the US (by comparison, 2011’s Dark of the Moon went up just 5% on its parallel day), which pushed the weekend estimate a bit to $45.3M, giving the film $69.1M over 5 days. That’s still far […]
OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M. Since sequels burn out faster than initial films in a series, Golden Circle will probably end up around $100-120M in the US, compared to $128M for The Secret Service, and that’s on higher […]
OPENINGS: ANT-MAN & THE WASP (Marvel/Disney) turned out to be rather front-loaded, with a 30% Saturday drop (compared to 14% for the 2nd day of Ant-Man). That pushed the studio weekend estimate down to $76M, which is still 33% better than Ant-Man‘s debut, but at the low end for Marvel, ahead of only the […]
OPENINGS: INDIANA JONES AND THE DIAL OF DESTINY (Paramount/Lucasfilm/Disney) barely scraped the bottom of weekend expectations with $60M, and that studio estimate assumes an very strong Sunday. The extremely expensive tentpole–$400M+ in production and worldwide marketing costs–combined an elderly franchise built around an 80-year old star with mediocre reviews following an ill-advised Cannes premiere, […]
Based on Friday’s and Saturday’s grosses, Weekend #31 of 2013 still looks like a surprisingly weak $126 million for the top 12 films, down 4% from the average for this weekend the past few years (the first such decline since the weekend of June 7-9 eight weeks ago). Opening at 3,025 theaters Friday, 2 Guns from Universal grossed […]