Based on Friday’s and Saturday’s grosses, weekend #10 of 2014 now looks like $131 million for the top 12 films Friday-Sunday, slightly ahead of the the average for this weekend the past few years. Opening at 3,470 theaters Friday, 300: Rise of an Empire from Warner Brothers grossed $17.6 million Friday and $16.2 million Saturday, putting the film […]

  OPENINGS:  In the US, NO TIME TO DIE (UA/MGM) opened at $56M, at the low end of expectations–and “expectations” are usually already set low so that the press will report that a film has “overperformed”–and below the last three Bond films (Quantum of Solace $67.5M, Skyfall $88.4M, Spectre $70.4M).  Obviously the pandemic is a […]

  On Sunday mornings, the devout go to church, and movie studios lie.  (There’s not much overlap between the two groups.)  The studios lie (or fudge, if you’re sensitive about the L Word), fundamentally, because they can get away with it:  when “estimated” box office returns are announced on Sunday mornings, they’re simply repeated–one might […]

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable.  But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that first-weekend-in-January slot puts it behind only The Devil Inside‘s $33.7M (by way of comparison, that one fell 30% on its Saturday).  Last […]

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typically front-loaded genres.  Their studio estimates have them bunched within a narrow $825K range for the weekend, […]

Based on Friday’s and Saturday’s grosses, weekend #2 of 2014 looks like $124 million for the top 12 films Friday-Sunday, down 10% from the average for the same weekend the past few years (but better than we forecast earlier this week and now 2% above last year’s comparable weekend). Opening at 2,876 theaters Friday, Lone Survivor from Universal […]

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]