March 30, 2015



Viewers were evidently watching THE WALKING DEAD instead of network television last night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SUN.29 Mar

ABC:  After a 1.1 AMERICA’S FUNNIEST HOME VIDEO rerun, ONCE UPON A TIME and SECRETS AND LIES were each down 0.2 from last week, respectively to 1.7 (tying the series low) and 1.3.  REVENGE was down 0.1 to 1.0.

CBS:  The afternoon NCAA TOURNAMENT games pushed the primetime schedule by about 15 minutes, so adjustments are likely tomorrow morning.  That’s especially true for 60 MINUTES, which is currently up more than a point to 2.8.  As of now, MADAM SECRETARY is up 0.4 to 1.7, THE GOOD WIFE is up 0.1 to 1.1, and BATTLE CREEK is steady at 0.8.

FOX:  Back-to-back episodes of THE LAST MAN ON EARTH were at 1.4/1.2, each down half a point from last week, and that’s with essentially the same reruns as lead-ins that it had a week ago.  (Last week’s FAMILY GUY rerun was at 1.3, and last night’s was at 1.2.)

NBC:  In its last week before premiering its spring Sunday line-up, the network aired the IHEARTRADIO MUSIC AWARDS, which held at last year’s 1.7.  (Last year’s telecast aired on a Thursday.)

ABC, NBC and CBS are all new tonight, and FOX has a fresh episode of THE FOLLOWING after a GOTHAM rerun.   

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.29 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.