> Based on Friday and Saturday box office (and estimated Sunday numbers), we have a photo finish for #1, with Real Steel in its second weekend probably edging opener Footloose.  As for the other openers, The Thing opened weakly, and The Big Year was a complete bomb.  After weeks of progress versus last year’s box […]

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

  OPENINGS:  None of the studio releasing new films this weekend had much to be happy about.  BLAIR WITCH (Lionsgate) was the top of the newcomers in the US, but with a $9.7M start, it’s low-end even by the standards of cheap horror movies, and while its $5M production budget isn’t a problem, its $40-50M […]

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas Day, which will usher in the biggest 8 days of the box office year. JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is […]

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year’s $90.4M for Inside Out.  It remains to be seen if Pets can match Inside Out‘s nearly 4x multiple, but whatever happens from here, […]

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 47%), but a $25.7M weekend is still good money for a movie no one seems to like.  (The […]

> Despite the gloom of yesterday, this weekend is now looking like it will be up slightly versus 2010.  Saturday business was higher than expected for films across the board, with the exception of Scre4m.       Based on Saturday’s performance, Rio is now headed for about $40.0 million this weekend.  The Saturday “bump” for Rio was […]