OPENINGS: There weren’t a lot of significant changes from Friday night’s picture of the weekend box office. The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering its genre and its unusually early Thursday afternoon start. Nevertheless, the $18M studio weekend estimate should stand up, and that’s a solid number for […]
OPENINGS: The news was good and bad for POWER RANGERS (Lionsgate). Its US opening was very solid at $40.5M (even if that number turns out to be a bit overstated, with an ambitious Sunday estimate). But it carries at least $200M in production/marketing costs, and to reach profit, it also needs to be strong […]
OPENINGS: DOCTOR STRANGE (Marvel/Disney) did what a Marvel movie is supposed to do. In the US, its $85M debut was higher than the starts of Captain America and Thor (both $65-66M), and just a hair away from the November opening of Thor 2 ($85.7M), it not quite in a league with the $94.3M for […]
OPENINGS: After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M weekend. A 14% Saturday bump suggested strong word of mouth, and the final weekend number could go higher than the studio projection. […]
OPENINGS: The only new arrival this weekend certain of profitability is THE CONJURING 2 (New Line/RatPac/Warners). It’s already earned $40.4M in the US (just lightly behind the first Conjuring‘s $41.9M opening) and $50M in 44 overseas markets, and although horror movies and sequels are usually frontloaded, even in a worst cast scenario it will […]
OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M. Since sequels burn out faster than initial films in a series, Golden Circle will probably end up around $100-120M in the US, compared to $128M for The Secret Service, and that’s on higher […]
OPENINGS: Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpool at $125M. The sequel has the very reasonable explanation that its forebear had the advantage of a Sunday that was part of […]
OPENINGS: DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US. That’s far below the $115.7M opening of Minions, and it compares badly with Despicable 2 as well, since that title earned $83.5M over its first weekend after having already banked $59.6M […]