July 28, 2016

Democratic National Convention Ratings: 2016 Night 3

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Written by: Mitch Metcalf
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Night 3 of the Democratic National Convention (President Obama, Senator Tim Kaine and VP Joe Biden speaking) attracted 23.7 million viewers 2+ across the three broadcast networks and three major cable new channels, down 1.1 million from Night 2 (but that is a fairly typical decline for the DNC on Night 3).  In contrast, the RNC traditionally builds audience substantially on this night (up around 3 million viewers from Night 2 to Night 3 two of the last three cycles).  Nevertheless, last night is still ahead of Night 3 of the RNC last week and ahead of the Night 3 pace for the last two DNC events.

DNC 2016 Ratings Day 3

2016 DNC average of Nights 1-3.  Similarly, the 2016 DNC through Wednesday is pacing well ahead of the RNC last week and ahead of any other convention the last two cycles.

CNN remains on top of the other networks in terms of total viewers and 25-54 year-olds favored by news advertisers.  NBC and MSNBC are in 2nd and 3rd place, while Fox News (which won last week’s race covering the RNC handily, as it usually does) remains in last place this week.

DNC 2016 Ratings Day 1-3 Avg


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.