May 25, 2019

EARLY FRIDAY BOX OFFICE: “Aladdin” Grants Disney’s Wish, “Brightburn” & “Booksmart” Slow


ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, probably carrying production/marketing costs of $325M+, but a $300M US total, combined with expected healthy business overseas, would provide a tidy profit.

JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) fell 71% from last Friday to $6.6M, a steeper drop than the first 2 Wicks, which declined 67%/62% on their 2nd Fridays.  Again the holiday Sunday should help level things out, and Parabellum may have a $28M weekend, $33M with Monday, on its way to $160M in the US.

The 5th Friday of AVENGERS: ENDGAME (Marvel/Disney) dipped 44% from last week to $4.1M, for a $17M 3-day weekend, $20M with Monday, as it heads to $835M in the US.

POKEMON: DETECTIVE PIKACHU (Legendary/Warners) dropped 48% to $3.3M on its 3rd Friday, and should be headed to $14M by Sunday, $16M with Monday, still en route to $150M in the US.

The low-budget R-rated thriller BRIGHTBURN (Screen Gems/Sony) opened with $3M, and might hit $8M over the 3-day weekend, $9M with Monday.  A $20M US total would be a borderline result, probably requiring some enthusiasm overseas for profit.

BOOKSMART (Annapurna/United Artists/MGM) had few marketing angles to play aside from sheer quality, and it’s going to hope that word of mouth will spark a lengthy slow-burn run, with no direct competition for the teen comedy audience on the horizon.  It started with a soft $2.6M on Friday, and will look toward $8M+ by Sunday and $10M by Monday if that strategy is paying off.

THE HUSTLE (United Artists/MGM) dropped 41% on its 3rd Friday to $1M, and may see $3.5M by Sunday and $4.5M with Monday, stretching to reach $40M in the US.

A DOG’S JOURNEY (Amblin/Reliance/Walden/Alibaba/Universal) fell 56% from last Friday to $1.1M, steeper than the 47% Friday-to-Friday drop for A Dog’s Purpose.  That means it won’t make up any ground from its much lower opening, and might manage $4M by Sunday and $5.5M with Monday as it trudges toward $25M in the US.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."